Platforms, Neither Market Nor Hierarchy

Geoffrey Parker, a professor at Dartmouth Univeristy, talks Platform Economics at the Luohan Annual Conference in Hangzhou.

According to Parker, the platform business model based on the interaction between external suppliers and customers that matches users to create value for all participants through the exchange of goods, services, or social currency.

Parker tells us the reason why big companies want to be a platform in today's digital age. Watch to learn more

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