Albert Rossi, assistant professor at the University of Maryland, delivered a speech on the Promises and Pitfalls of Robo-advising. Basing on the latest research in collaboration with Vanguard, Robo-Advisor illustrates three advantages: the ability to reach more users with limited investment experience, reducing the cost of investment, and makes investment more inclusive with low thresholds and higher convenience. New Robo-Advisor uses an algorithm to reduce the marginal cost of services primarily, which provides cheaper and more convenient financial services.